25 Content Creative
Leeds · Est. 2022 · Sprints only

Nobody
asked for
another
quiet brand.

Content Creative 2025 is a nine-person studio in Leeds. We make campaign ideas, films, design systems and content that people actually stop for. Two-week sprints. Fixed prices. No retainer, no account layer, no forty-slide deck at the end of it.

Currently booking sprints from mid-October

Retro computer equipment lit in neon pink and blue
0People, total
0Days per sprint
0Sprints shipped
0Retainers signed
What we make

Six things. Nothing else.

We are not a full-service agency and we would be a bad one. These are the six disciplines that live in the studio, and everything we sell is made from them.

/ 01

Campaign ideas

The bit most studios skip. A defensible central idea with the reasoning attached, tested against your audience before anyone spends money making it.

  • Territory development
  • Concept testing
  • Messaging hierarchy
  • Launch narrative
/ 02

Film & motion

Written, directed, shot and cut in-house. From a manifesto film to thirty vertical edits made from the same day of rushes.

  • Brand films
  • Product motion
  • Social cutdowns
  • Titles & graphics
/ 03

Design systems

Not a logo. A working kit — type, colour, grid, motion rules and templates — that your team can use without ringing us every week.

  • Visual identity
  • Asset templates
  • Motion guidelines
  • Handover training
/ 04

Photography

Product, people and place, art-directed to the same idea as everything else so the campaign holds together across channels.

  • Campaign photography
  • Product libraries
  • Portraiture
  • Retouching
/ 05

Copy & voice

Lines that survive contact with a real audience. Written by people who have to defend them in a room, not generated and hoped for.

  • Campaign lines
  • Tone of voice
  • Long-form editorial
  • Script writing
/ 06

Sound

Original music, sound design and voice, produced in-house. The reason our films work with the volume up.

  • Original score
  • Sound design
  • Voice casting
  • Audio branding
Free, no email required

The idea machine.

This is a toy, not a strategy. But it makes a serious point: most content briefs fail because they name a channel and a deadline and nothing else. Format plus angle plus channel is the minimum viable brief. Pull the handle and see how much sharper a random one is than the last brief you were sent.

If something in here makes you laugh or makes you nervous, that is usually the one worth making. Take it, use it, do not credit us.

Idea machine v2.5Leeds
FormatA 40-second vertical film
Angleabout the thing everyone gets wrong
Channelfor TikTok and Reels
The sprint

Fourteen days, start to finished.

Same shape every time, whichever sprint you buy. You always know which day you are on and what lands at the end of it.

01

Day 0 — the brief call

Ninety minutes, everyone who has an opinion in the room at once. We leave with a written problem statement that you sign off before the sprint starts. If we cannot agree one, we do not take the money.

02

Days 1–4 — go wide

Research, references, and somewhere between forty and eighty directions. Most are wrong on purpose. We are looking for the shape of the answer, not the answer.

03

Day 5 — the cut

We present three routes with the reasoning, the risk and the rough cost of making each one. You pick one. We do not present a favourite and two obvious losers, which is the oldest trick in the industry.

04

Days 6–12 — make it

Shoot, design, write, score, edit. You see work in progress on days 8 and 11 so nothing is a surprise at the end. One structural change is included; after that we tell you honestly what it costs.

05

Day 13 — hand over

Finished files, source files, fonts, licences, usage rights and a one-page guide to using it without us. Everything transfers to you on final payment.

06

Day 30 — the honest review

A fortnight after launch we look at what happened, in public, including the bits that did not work. It costs you nothing and it is the reason most clients book a second sprint.

Recent sprints

Things we made, and what happened.

Campaign sprint · Drinks

The Unpronounceable Ones

A Yorkshire distillery with six products nobody could say out loud. We made the difficulty the campaign instead of hiding it, and filmed forty people failing to pronounce them.

  • 2.4M organic views
  • Listings in 2 supermarkets
  • Sales +47% in Q4
Make sprint · B2B

Fourteen Minutes

A logistics firm whose real advantage was a fourteen-minute average response time. We built the whole identity around a stopwatch and filmed one unedited fourteen-minute take.

  • Inbound enquiries +2.9×
  • Sales cycle down 9 days
  • Identity still running
Idea sprint · Charity

Don't Read This

A Leeds housing charity with a message people avoided. We wrote a campaign that explicitly told you to look away, which is of course the one thing nobody can do.

  • Donations +61% YoY
  • Covered by 4 nationals
  • Made for £4,500
Team working through ideas on a wall of sticky notes
Why sprints

Because open-ended projects rot.

Every studio has watched the same thing happen. A project starts well, a stakeholder joins in week five, the idea gets sanded down to something nobody would object to, and eight months later everyone quietly agrees it did not work.

A fixed fourteen days kills that. There is no time for the idea to be diluted by people who were not at the brief. There is no scope to creep into, because the scope ends on day thirteen. And there is no incentive for us to go slowly, because the price does not move.

It also means you can try us for £4,500 instead of signing a year. If the first sprint is not good, you have lost a fortnight rather than a budget.

Prices

Three sprints. Printed prices.

All excluding VAT. Fifty per cent to book the fortnight, fifty on handover. UK mainland travel included.

Sprint 01

Idea Sprint

£4,500 ex VAT

  • 14 days, 2 people
  • Problem statement workshop
  • Three developed routes
  • One chosen route, fully written
  • Production estimate for making it
  • Everything transfers to you
Book an idea sprint
Sprint 02 · most booked

Make Sprint

£9,800 ex VAT

  • 14 days, 4 people
  • Everything in the Idea Sprint
  • One shoot day, film or photography
  • Full design and motion output
  • Original sound where needed
  • Source files and licences
  • Day 30 honest review
Book a make sprint
Sprint 03

Campaign Sprint

£18,000 ex VAT

  • 14 days, 7 people
  • Everything in the Make Sprint
  • Two shoot days
  • Full asset set, every channel
  • Design system and templates
  • Launch plan and press angle
  • Two follow-up reviews
Book a campaign sprint

Extras, priced the same way: additional shoot day £1,800 · additional edit £650 · perpetual worldwide rights £900 · out-of-hours rush +40%.

Clients

Unedited, apart from the swearing.

"Fourteen days felt like a gimmick until day five, when we had three real routes and a number for each. We had spent nine months with our last agency getting neither."

— Marketing Director, drinks brand, Yorkshire

"They told us our best idea was the one we were embarrassed about. They were right, and it is still the highest performing thing we have ever run."

— Founder, logistics firm, Sheffield

"The day thirty review was brutal and completely free. Half of it was them explaining what they would do differently. We booked two more sprints that afternoon."

— Head of Fundraising, charity, Leeds
FAQ

Straight answers.

What exactly is a sprint?
Fourteen calendar days, one fixed price, one defined outcome agreed in writing before we start. Week one is thinking and testing, week two is making. You end up with finished work, not a document describing work someone else will have to make.
Do you really not take retainers?
Really. Several clients book five or six sprints a year, which looks identical on a bank statement, but it never behaves like a retainer: every sprint is scoped fresh, priced the same way and can be the last one without a conversation about notice periods.
What if we hate the three routes?
It has happened twice. Both times we ran the second half of the sprint again at our own cost, because a route we cannot sell to you is a route we got wrong. If it happened a third time in the same engagement we would refund and part company.
Can we add our own people to the sprint?
Yes, and the best sprints do. We ask for one decision-maker who attends day 0, day 5 and day 13. Committees of six are the single most reliable way to make a sprint produce something forgettable.
Who owns the work?
You do, on final payment — finished files, source files, transferable licences for music and fonts, and full worldwide rights. We ask only to show non-confidential work in our portfolio, and you can refuse.
Do you work outside Leeds?
Constantly. Roughly two-thirds of our clients are elsewhere in the UK, and mainland travel is inside the sprint price. We are in Leeds because the studio is here and the rent means we can charge less than a London equivalent.
How far ahead do we need to book?
Typically four to six weeks. We run three sprints at once, maximum, and we will not squeeze a fourth in. If something is genuinely urgent, ask — there is an out-of-hours rush option at 40% extra when a slot opens up.
Start

Tell us the problem, not the deliverable.

The best briefs we get describe something that is not working. The worst ones specify a video length. Write us three sentences about the first kind.

The studio

Email
[email protected]

Telephone
+44 113 496 0562

Address
Studio 3, Duke Studios, Sheaf Street, Leeds LS10 1HD, United Kingdom

Hours
Monday to Friday, 09:00–18:00 GMT

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